Hi I’m Ioli,

a Senior Product Designer who creates clean paths inside complex digital products.

Work

Case studies

A small request often hides a bigger structural problem. I look for it, make the case with research and data, and shape the solution together with product and engineering.

A filter request that became a new category architecture Adding context to a search feature that only knew numbers

Other work

Before I became a Product Designer, I worked in traditional design disciplines like Advertising and Branding for clients including Barclay’s, Ferrero and Martini & Rossi.

About

More about me

I’ve been in design for over 20 years now. During that time, I moved from Greece to Italy, to the UK, to Spain and worked solo, in small design studios and for the giants too.

My path into Product Design began with a Front End development bootcamp in London. Seeing symbols, letters and numbers translate to designs was magic and it made me realise that the user-facing part was the one I cared about. Ever since, I’ve worked in Tech, for both start-ups and in-house product teams, designing for complex B2B products and health apps.

View resume